Rivendell International, Inc. is a dedicated group of strategists, designers, technicians, writers and producers who develop, create and deploy impactful content, marketing and social media strategies across leading channels and platforms. Key staff include:

Andrew Aurbach

Mr. Aurbach has over 20 years of broadcast video and media production experience as well as project management expertise. Aurbach has developed multimedia and communications strategy and produced documentary, educational and outreach programs for clients ranging from Fortune 500 companies, federal, state and local governments, major institutions of higher learning, trade associations to small businesses and community groups.

His broadcast producer credits include policy programs such as Great Decisions, a multi-year public television series for Georgetown University and the Foreign Policy Association, and Conversations with Marvin Kalb for Harvard University. Aurbach has also been involved with documentary productions such as Runways of Fire for the Smithsonian Air and Space, Legends of Airpower, and the public television specials Of Moose and Men: The Rocky and Bullwinkle Story and To Paint the Stars: The Life and Mind of Vincent Van Gogh. Aurbach was the U.S. coordinator for the Mentorn-Barraclough-Carey/BBC/Discovery production of The Clintons: A Marriage of Power. He has also worked as a network White House producer, and produced the first interactive DVD‑ROM, Encyclopedia Electronica, a multimedia educational resource. His work has earned a number of domestic and international awards. He has overseen the development of countless websites and web/mobile apps.

Aurbach is involved with a wide variety of community initiatives related to transportation, planning, energy and cultural and environmental sustainability. He serves on the Champions Council for the Coalition for Smarter Growth and the steering committee for Ward 3 Vision, providing guidance for community building, capacity building, and outreach. He also served on the steering committees of Connecticut Avenue Pedestrian Action and the DC Office of Planning’s Neighborhood Sustainability Indicators Pilot Project. He is a Mayoral appointee to the District of Columbia Historic Preservation Review Board.

Joy Arnold Russell

Ms. Russell is a senior level executive with over 16 years of stakeholder engagement and management experience, directing major corporate, government and non-profit initiatives.Her strategic and political acumen has led to a track record of accomplishment in public relations, community outreach, corporate philanthropy, partnership development and has landed her in varying advisory roles to C-suite level executives. Ms. Russell has spent her career developing and executing strategies and initiatives that drive new business development and help achieve organizational priorities and goals. She is recognized for her ability to effectively navigate our region’s multifaceted ecosystems.

Most recently Russell was the SVP for Community Impact at the United Way of the National Capital Area where she led an annual social investment strategy of approximately $2.5 million dollars. She also worked with corporate partners to match their social responsibility goals with many of the organizations member nonprofits and; engaged the social and public sectors around key issue areas. Prior to joining United Way, Ms. Russell held a senior leadership position at the National Capital Revitalization Corporation (NCRC), where she played a key role in re-positioning the economic development organization with both government and business audiences. At NCRC Russell was also the lead negotiator on Community Benefits Agreements for major redevelopment projects including the Howard Theater/Parcel 42, the McMillan Sand Filtration site, and Skyland Shopping center. She was the lead on government affairs, including advocacy efforts with the City Council and in coordinating inter-governmental support of NCRC’s real estate development project. Ms. Russell also spent 4 years as Deputy Chief of Staff under Mayor Anthony Williams, where she was responsible for the management of stakeholder and constituency relationships in the promotion of the Mayor’s strategic goals and priorities, including the trailblazing citizen engagement initiative, Neighborhood Action.

Russell holds a law degree from the University of Maryland and undergraduate degrees in Political Science and Public Administration from James Madison University. Over the years she has held positions on numerous local boards and commissions in both volunteer and job-related capacities. She is an active member of Leadership Greater Washington and resides with her family in Washington D.C.


Andrew Sherman

Andrew Sherman has specialized in Information Technology and Multimedia Design since 1994. He has produced numerous websites, CD-ROM’s, intranets, and other new media applications for non-profit as well as large and small business clients nationwide. His work includes numerous projects for Washington area businesses and organizations such as Exxon/Mobil, the Federal Aviation Administration, The World Bank, The Howard Hughes Medical Institute, and GENICOM/COMPAQ. Prior to his work in multimedia and computer development, he served in the Department of Justice as a Program Analyst, and as a Public Relations and Information Manager for the American Sociological Association. Sherman graduated from the George Washington University.


Paul Leider

Paul recently moved from the San Francisco Bay Area to join Rivendell as COO and Project Manager. He has managed several multi-million dollar software system implementations and provides both operational and strategic direction to the company. Previously, as Director of Finance for Stanford University’s Office of Public Affairs, Paul provided both long-term leadership and immediate management guidance over the department’s business functions, including financial analysis, forecasting, and budget planning, as well as oversight of human resources, IT, and facilities. Prior to joining Stanford, Paul managed and directed the financial and subscription operations for PNAS, the flagship journal for the National Academy of Sciences. He also has extensive experience in billing and pricing analysis, fundraising and grant writing, and strategic planning. Paul holds a B.S. in Industrial Management from Carnegie Mellon University and an MBA from the University of California Berkeley Haas School of Business.


Anmol Rajdev

Anmol serves as the technical lead on our biggest projects. As technical lead, Anmol manages a team of over 25 professionals with a wide range of expertise in website design & development, web and mobile application development and system/software architecture. Anmol has worked on over 150+ successful projects for leading banks, educational groups, popular artists and more. Scrum Alliance, Alex Chacon, and HDFC Bank to name a few. He holds a B.E. (Electronics & Communications) degree.

Lawrence Wells

Mr. Wells is an award-winning writer, producer and photographer. His career includes nearly two decades in network television news and documentary writing, production and management for ABC’s Good Morning America, World News Tonight, America Held Hostage, and This Week with David Brinkley. His overseas experience includes work in 17 countries, including a tour as Bureau Chief in El Salvador and Lebanon.

He has traveled extensively across the United States, writing and producing both news and feature stories for ABC News broadcasts and special programs, Home and Garden TV, The Military Channel, The Smithsonian, PBS, and NBC.

Among his most notable productions are live coverage of the Challenger disaster, Illegal immigration in Arizona, drug smuggling in Mexico and California, and the Dupont Hotel fire in Puerto Rico and the ABC News Special Is America Burning?.

Mr. Wells also helped pioneer the use of interactive media, developing content and formats for a series of interactive educational documentaries for ABC InterActive including histories of Congress and the US Constitution. His Powers of the Supreme Court is now in the reference library of the US Supreme Court. He was later instrumental in creating the content and formats for video broadcasts on cell phones as Supervising Producer of NBC Mobile.

Among his other broadcast credits: As it Happened…America Held Hostage and Richard Nixon, His Life and Times for ABC/PBS, Bob Vila’s Restoring America, Home & Garden TV, Here and Now, WETA (Washington Public Television) Imaging America, (WNET – New York Public Television) Legends of Air Power, (The Military Channel).

He is also a still photographer whose work has been displayed by ABC News, PBS, HGTV, and internationally through Chemonics International.

Promotional productions include Capital Dreams for the Capital Region USA destination marketing organization; Sultana, which raised nearly one million dollars to build and launch the replica of a historic sailing schooner for Chestertown, Maryland; and most recently Writer/Producer for the American Red Cross Holiday Mail for Heroes campaign, producing internet content to promote the collection and delivery of one million holiday cards to US troops serving overseas and recovering in hospitals.

Mr. Wells has earned three national EMMY nominations, a Silver and two Bronze Telly Awards, an Award of Distinction for Videography, an Accolade, and the Das Golden Stattdor (International Travel and Tourism Marketing Award – Germany). His work is displayed as part of the Museum of Broadcasting in New York and Newseum in Washington.