Agency Website with a completely rethought Information Architecture

We redesigned this website from the ground up, replacing an outdated website with a new architecture and look and feel, consistent with the organizational brand. Tailored to its target audience, we developed with a “mobile first” approach as the core audience comprises the majority of its users. We were engaged to re-think the web presence. Based on a legacy outdated solution, the basic requirements a flexible Content Management System, we chose WordPress, an intuitive, responsive design, Section 508 compliance and a sprawling and disengaged site map that required logic flow to content. We started by assessing the goals of the organization and an analysis of analytics to understand where end-users were accessing the existing site and from what platforms. After documenting the information, we developed a new site map and created the various designs and navigation scheme. After developing the shell, we brought all of the existing content into the new environment and conformed provided images to the new templates. We also developed a WordPress tool that enables the creation of ANY kind of page within the templates we provided. It is the most flexible tool we have ever developed. Once completed, we created a user manual and engaged in a series of staff training sessions and continue to engage with PHA, supporting ongoing hosting and maintenance. The Section 3 requirements include hosting a companion website, PhillySeeds.org.

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